Marketing Fundamentals for MSMEs
Define target customers, positioning, value proposition and marketing strategy.
Fully sponsored
Enrol and start learningSign in required to track progress and claim your certificate.
About this programme
Define target customers, positioning, value proposition and marketing strategy. Delivered as a 3-week applied programme for African MSMEs, with weekly work-based assignments you complete using your own business, and a UZIA Certificate on completion.
What you'll be able to do
- Apply Marketing Fundamentals for MSMEs practices directly in your own business
- Complete weekly work-based assignments using your real business data
- Produce a practical action plan you can implement immediately
- Earn the UZIA Certificate
Weekly modules
- 1
Module 1 — Week 1
Week 1 of Marketing Fundamentals for MSMEs: guided study, a worked Kenyan MSME example, and a work-based assignment applying this week's material to your own business.
- 2
Module 2 — Week 2
Week 2 of Marketing Fundamentals for MSMEs: guided study, a worked Kenyan MSME example, and a work-based assignment applying this week's material to your own business.
- 3
Module 3 — Week 3
Week 3 of Marketing Fundamentals for MSMEs: guided study, a worked Kenyan MSME example, and a work-based assignment applying this week's material to your own business.
UZIA Certificate
Complete every weekly module to claim a Foundation-level UZIA certificate with a unique number that anyone can verify publicly.